DIGITAL STRATEGY DEVELOPMENT
Digital Strategy Development is the process of specifying a person’s, blog’s, or brand’s vision, goals, opportunities and initiatives in order to maximize the their benefits on a digital a platform in order to provide greater visibility, awareness, and increased revenue.
LEARN
What is your goal, mission, and story?
EVALUATION
Evaluate your entire online platform to determine success, challenges, and the effectiveness of communicating your brand, story, and mission online.
CORRECTION
What needs to be fixed?
IMPROVEMENT
What can be improved on your website, with keywords & search engine optimization, and on your social media platforms?
ENHANCEMENT
What can be done to add value to your brand?
PLAN
Once evaluation, correction, and enhancement are determined; What is the plan of action to make this all happen?
EXECUTION
Who is going to execute these initiatives on what kind of time table?
EVALUATION
Evaluation of improvements to determine return on investments.
BRANDS THAT I HAVE WORKED WITH:
American Express
BlinkCapture
Crowd Booster
Edelman
Evo Conference
Fisher Price
George Foreman Grills
GoodNites
GoToWebinar
Hamburger Helper
HarperStudio Publishers
Harpo Studios
Harry & David
Hashtracking
Hershey’s
Johnson & Johnson
Julie Morgenstern
Liquid Plumber
Lisa Kogan
Madow Group Dental Association
McDonald’s
Microsoft
MomBizCoach
Mom Biz Retreats
Mom It Forward
Plum District
Porter Novelli
Ruckus Media Group
Safety1st
Starbucks
Seventh Generation
Tassimo
Tauck Travel
Twizzlers
United Van Lines
VistaPrint
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