MasterMind Toys of Canada’s Be a Star campaign is in its 10th year, and together with their customers they have raised over $800,000 for children’s charities. All donations go directly to the charities and this is the first year they have brought this program on-line through their Facebook page.
For every new Facebook fan they acquire, Mastermind will donate $1 to the Make A Wish Foundation Canada. Their goal is to donate $10,000 by December 23rd, 2011. If you were a fan already, no worries! They donated 0.50 on their behalf so everyone was covered in this campaign.
I first came across Mastermind Toys when visiting my husband’s family in London Ontario. They have THE most gorgeous catalog of toys and gifts for kids. I love how it is designed, laid out, and thought out. Page after page I was able to find things that my kids (ages 12, 10, and 3) did not have and looked interesting. So, interesting that I showed them right away and their promptly started circling items!
They are not a flash in the pan toy store or online store. They have 26 years of retail experience and 13 years of online retail. They have the heartbeat on the passions and interests of kids of all ages. They also choose toys that appeal to parents sense of wanting more out their toys to spark creativity and curiosity, challenge thinking and develop imagination. We want thoughtful toys for our kids.
They only way you last this long and develop such a wonderful collection of toys is by listening and learning from your customers. There is certain depth of learning and understanding you get by having live retail stores and seeing kids play with the toys and interacting with the customers that cannot be duplicated in an online only experience.
BONUS:
They are also running a sweepstakes draw for a $1000 shopping spree at Mastermind to thank their fans for their loyalty and participation on their FaceBook page. Imagine what you could do with $1000 for your kids and family!
JOIN ME IN LIKING MASTERMIND TOY’S FACEBOOK PAGE HERE:
Be a star and make a difference in a Canadian child’s life, wishes, and dreams just by liking Mastermind’s FaceBook Page: http://www.facebook.com/mmtoysandbooks
LEARN MORE ABOUT MASTERMIND TOYS VIA THIS VIDEO:
SOURCES:
http://www.makeawish.ca/
Mastermind Toys Blog
http://www.blog.mastermindtoys.ca
